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Certain grapes and regions have done such a good job of putting themselves on the map that they have become a “brand” in the consumer’s mind. When you buy a big name chocolate bar or bottle of vodka, you expect it to taste exactly the same each time, but wine is influenced by so many factors like terroir and winemaking decisions that it is very difficult to assume all wines from the same region will taste the same.

If you have ever noticed the difference in taste between the same grape from different parts of the world - congratulations, you’ve brushed up against one of the most grounded mysteries in viticulture: the soil and the terroir.